Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge

Subway has tried a variety of campaigns from a variety of agencies in the past few years aimed at getting customers to stop thinking about its $5 Footlong sub sandwich. Now it’s shaving a penny off that abandoned price point and hyping the price in the hopes of getting people to think about visiting the chain.

The $4.99 Footlong Favorites offer follows the December departure of North American Senior Marketing VP Karlin Linhardt, who left Subway after just eight months amid a report about friction between the sandwich chain and its franchises over the $4.99 approach. The New York Post last month referred to it as a nationwide revolt. The company declined to comment on whether his departure was related to the footlong promotion.

Subway Price is Right Credit: Subway
Lower pricing is clearly emphasized in the new campaign, which comes from the Martin Agency. Spots include Subway’s version of “The Price is Right” (above) and one playing on the idea that money can’t buy happiness (below).

Read complete article here:

Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge.