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France Limits Supermarket Price Wars After Nutella Riots | Bloomberg

President Emmanuel Macron’s government Wednesday presented measures to rein in supermarket price wars in an attempt to strike a balance between farmers who claim they’re underpaid for their produce and consumers who are concerned with their purchasing power.

The so-called “law for a balanced commercial relationship in the agricultural and food sector, and for healthy and sustainable food” tightens up rules against stores selling at a loss and bases prices paid to farmers on their production costs.

“We will preserve our capability to produce while ensuring a fair price to our farmers,” Agriculture Minister Stephane Travert said after the measures were approved at Wednesday’s cabinet meeting. “This law will revolutionize and reverse the relationship between farmers and large retailers.”

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France Limits Supermarket Price Wars After Nutella Riots – Bloomberg.