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From “Pay per usage” to “Pay for Performance” – pricing transitions for #startups | Best Engaging Communities

Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your pricing page for colors, position of your highest and lowest prices, number of plans showed, feature listing and your call to action. The names of your pricing plan also has a significant signalling effect on your customer’s perception of your product.

I wanted to showcase today the biggest transition pricing plan pages will have over the next decade.

Read complete article here:

From “Pay per usage” to “Pay for Performance” – pricing transitions for #startups | Best Engaging Communities.

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