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Google Could Become A Bigger And Better Retailer Than Amazon | Forbes

#1 — Invest Like Hell In A Google Shopping Overhaul

For all intents and purposes, all first product searches should happen on Google rather than Amazon.

Why?

Price transparency.

On Google, a consumer should be able to see the prices of everything, all at once, even Amazon product, in comparison to one another. On Amazon, the consumer can only see the prices of what Amazon or its third-party marketplace carries. Granted, Amazon often has a ton of product, and Amazon’s experience is amazing, but Google should be able to “out everything” the “everything store” on price transparency.

Google shopping should be the pragmatic place for consumers to start first product searches, provided they can get a few things in line.

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Google Could Become A Bigger And Better Retailer Than Amazon.

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