GoPro sells more cameras on ad push, driving revenue beat | CNBC

“Our recent increase in marketing is beginning to have a positive impact on sell-through,” Chief Executive Officer and Chairman Nicholas Woodman said on the call.

The company kept a tight leash on costs even as it pushed harder on advertising. Total operating expenses fell nearly 24 percent to $119.7 million.

GoPro had said in January that it would be willing to partner with a larger sector player, but that it was not actively engaged in a sale.

It launched a cheaper HERO in March and announced a “trade-up” program in April where users can exchange an older GoPro or any other digital camera and get discounts on the HERO6 or Fusion.

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GoPro sells more cameras on ad push, driving revenue beat.