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GOQii Sends Legal Notice To Flipkart Over Predatory Pricing | Inc42

California and Mumbai-based fitness and wearable startup  GOQii is taking legal action against ecommerce giant Flipkart due to deep discounting of its products which allegedly violate the sales agreement between the companies.

GOQii founder Vishal Gondal told ET that the company had an agreement with Flipkart for the sale of its fitness bands. However, the etailer allegedly began offering deep discounts on the products since the first week of May. According to Gondal, Flipkart has been selling the products at prices lower than the cost price which violates their agreement.

Gondal explained that it reached out to Flipkart earlier and had also sent legal notice on May 18 (Saturday) but the problem was not solved. GOQii is now planning to drag Flipkart to court over the issue.

At the heart of GOQii’s complaint is the allegation that Flipkart has been selling the GOQii products at unauthorised 70 to 80% discount, which the fitness company calls predatory pricing.

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GOQii Sends Legal Notice To Flipkart Over Predatory Pricing.

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