Government orders crackdown on online stores charging different prices to individual shoppers | The Sun

A CRACKDOWN is on the cards for online stores charging different prices to individual shoppers.

Known as personalised or dynamic pricing, the practice sees prices linked to what the firms think customers will spend.

The government will crackdown on online stores charging different prices to individual shoppers
The decision is based on information including the customer’s location, marital status, birth date and travel history.

Now the Government has ordered the Competitions and Markets Authority to identify how many sellers are involved in a bid to stop buyers being exploited.

Companies such as Amazon, Admiral, Staple and Home Depot have all been criticised.

The practice has been recorded since 2000 when Amazon was accused of altering it’s prices for a DVD of Stephen King’s IT.

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Government orders crackdown on online stores charging different prices to individual shoppers.