Grab testing out a flat membership fee that will give riders ‘surge-free’ rates | TODAYonline

While the promotions it regularly gives out help woo casual users, its latest idea could snare a lucrative segment of the market. For those who take taxis or private-hire vehicles to and from work, for instance, the S$50 price for the pass works out to under S$2 a day, based on a 30-day period.

Whether the pass will be introduced or if prices will be adjusted, however, have not been decided.

Grab’s main rival, Uber, declined to comment.

ComfortDelGro — which commands about 60 per cent of the taxi fleet here — has a flat-fare option for commuters. This flat-fare option is a charge based on the distance of the journey and existing surcharges so that those caught in jams do not pay more than what is stated on the app.

In March, five taxi operators — SMRT Taxis, Prime Taxi, Premier Taxis, Trans-Cab and HDT Singapore Taxi — teamed up with Grab to roll out JustGrab, a fixed-fare service subject to dynamic pricing.

Ms Cherie Loh, 24, found the price of the Grab FareLock pass to be steep, saying S$30 was more palatable.

“I think S$50 is a bit too (much) to pay, judging from how frequently I encounter surge prices,” said the business development associate. “Grab has also been dishing out promotion codes for its riders, so it helps to cover increased prices at times.”

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Grab testing out a flat membership fee that will give riders ‘surge-free’ rates | TODAYonline.