OnDemand WTP Pricing Research

Harley Goes Whole-Hog Against Discount Pricing | The Fiscal Times

“We’re not going to jump in and respond to price discounting by discounting on our great brand,” he said. “We’re managing this for the long-term value of the brand and the company, and sucking industry profits out of it by lowering margin and selling non-full margin product is not the way to do it.”

Still, the deals Olin is referring to are pretty sweet. According to Harley, rivals have been offering discounts of as much as $3,000 per bike, an increase from $2,000 per bike in the fourth quarter of 2014. Manufacturer Suggested Retail Prices can wind up being cut by as much as 25 percent, according to Harley and Cycle World magazine.

Read complete article here:

Harley Goes Whole-Hog Against Discount Pricing | The Fiscal Times.

2 Comments on "Harley Goes Whole-Hog Against Discount Pricing | The Fiscal Times"

Trackback | Comments RSS Feed

Post a Comment

WP-SpamFree by Pole Position Marketing