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harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

On dynamic pricing and data analytics

We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value.

At times, we may choose to give away profit to build the author for future. Data analytics has helped us become more process driven. There are metrics on which we analyse what worked and what didn’t. However, this is a creative business. You have to take chances. You read a brilliant manuscript, publish it, put a great cover and market it brilliantly. Yet, it may not sell. But you have got to do what you believe in.

On why e-book sales declined in 2016

People read e-books when they first got their devices. But they also want to read physical books. The Amazon deal with publishers in 2015 (Hachette, Macmillan and Simon & Schuster, besides HarperCollins) too pushed up e-book prices. (Last year, Apple lost a case where it was accused of collusion with publishers to manipulate and jack up ebook prices. Also, Amazon, which controls about 75% of the US e-book market and had set a low price ceiling of $9.99, decided to let prices rise.)

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harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, Technology News, ETtech.