Here’s why MoviePass is introducing surge pricing | WMUR

In a statement Thursday, MoviePass said that it is still in a testing period with surge pricing, which will roll out to all subscribers over the next few weeks. To start, it said members can expect a fee of between $2 and $6. Members on an annual or quarterly plan won’t have to pay surge pricing until they renew their subscription.

In a post on its website, MoviePass painted the new model as one that would allow it to “continue offering our low monthly rate for a movie a day.”

The company also took a jab at competitors like AMC Theaters, which recently revealed a $20-a-month movie ticket service plan. By keeping the $10-a-month plan as its base offering, MoviePass said its customers “still get the best deal possible.”

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Here’s why MoviePass is introducing surge pricing.