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Hero XPulse & Hero Xtreme 200R pricing strategy revealed | Indian Autos

A report from Autocar Professional gives a finer idea about the pricing strategy of Hero MotoCorp’s two upcoming premium motorcycles- Hero Xtreme 200R and Hero XPulse.

The brand is reportedly focussing on the premium segment, especially where the price of the products is up to INR 1 lakh (core premium segment for the brand). Malo Le Masson, head – global product planning, Hero MotoCorp said:

If you look at the premium market in India, 70 percent is below INR 100,000. So this is why first we are concentrating on bringing the Xtreme 200R and the XPulse 200. We are looking first at this segment because from a volume standpoint, this is the biggest.

Read complete article here:

Hero XPulse & Hero Xtreme 200R pricing strategy revealed – Report.

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