Holiday prices can soar by £3,000 in just one day | Daily Mail Online

 

  • Study exposes inconsistencies in travel industry over the cost of family deals
  • The price of a trip to Florida apparently soared by £3,370 in just a single day 
  • Research finds families struggle to know if their quote is fair 

 

We’re all wary of holiday rip-offs, knowing prices can soar if you book late or travel during school breaks.

But now a study appears to lay bare the true extent of the holiday price lottery – claiming online deals can change by hundreds of pounds from one day to the next.

The price of a trip to Florida apparently soared by £3,370 in a single day before falling again the day after.

But they confirm using ‘dynamic pricing systems’ where they can change prices based on supply and demand – sometimes automatically via computer software that measures website traffic, sales and availability.

This means families struggle to know if their quote is fair.

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Holiday prices can soar by £3,000 in just one day | Daily Mail Online.