OnDemand WTP Pricing Research

Homecoming at Sugarloaf | The Town Line Newspaper

Ethan Austin, marketing director of Sugarloaf, gave a run down on last year’s numbers and a look at what’s coming up this season. “Passholder sales were down, along with skier count, resulting in a somewhat down season,” Austin said, “but things are looking better for the upcoming season in lodging and ticket sales.”

“Some of the things like lift tickets are challenging,” Austin said. “Lift tickets are a huge part of dynamic pricing – more in demand. We have dropped the price of a mid-week lift ticket by 13 percent. Weekend and holiday prices are increasing this year. There is more demand on the weekends.”

“Going further into the dynamic model in online sales, we have a partnership with a new company called Intopia through our website, we’ll be selling lift tickets online that are available right now. Purchase a lift ticket for a March date and lock in the price and you will save a ton,” he said.

Read complete article here:

Homecoming at Sugarloaf – The Town Line Newspaper.

Post a Comment

WP-SpamFree by Pole Position Marketing