OnDemand WTP Pricing Research

How Disney Could Price Its ESPN and Disney-Branded Streaming Services | Market Realist

Pricing of Disney’s streaming services
According to an August 21 FierceCable report, The Walt Disney Company (DIS) could price its Disney-branded streaming service at $5 per month. In this report, MoffettNathanson analyst Michael Nathanson stated that the service could be set at this price point to encourage wider adoption.

On August 8, Disney was asked about its pricing strategy during the company’s fiscal 3Q171 earnings call. Disney stated that it was still in the process of determining the price point for both streaming services. The media giant indicated that it wanted both streaming services to have a wide distribution reach.

Disney indicated that this did not mean it would price its streaming services at a discount and that it would adopt a reasonable pricing strategy.

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How Disney Could Price Its ESPN and Disney-Branded Streaming Services – Market Realist.