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How marketplace sellers handle pricing on Prime Day | Digital Commerce 360

Nearly 60% of products had a price increase or stayed the same on Prime Day, according to a new study. However, many merchants fear being outpriced by Amazon.

Many marketplace sellers increase their sales on Amazon.com Inc.’s Prime Day, but not all cut their prices, according to a new study by pricing software vendor Teikametrics.

The study is based on client data of 380 sellers that have 1,100 products which have sold at least once a week on average in the month leading up to Prime Day.

Prime Day is Amazon’s annual sales holiday for members of its Prime loyalty program. In 2019, the sales event was July 15-16, and Internet Retailer estimates that Prime Day sales reached $7.16 billion over this 48-hour period, which was a 71% increase over its 36-hour Prime Day 2018 sale.

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How marketplace sellers handle pricing on Prime Day.

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