How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

FireEye’s “holistic pricing” strategy
Earlier in this series, we discussed FireEye’s (FEYE) transformational strategy and the Helix platform’s role in it. Let’s discuss what role pricing and packaging could play in FireEye’s strategy.

FireEye aims to simplify its pricing strategy as the company shifts from hardware-based offerings to subscription-based offerings. FireEye noted that it aims to undergo “a holistic pricing review” so it can extend its reach beyond its traditional customer base of large enterprises to a broader set of companies including midmarket and SMB (small and medium enterprises).

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How Pricing Figures in FireEye’s Transformational Strategy – Market Realist.