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How To Avoid A Freemium Flop | KillerStartups.com

The freemium business model has become the model of choice for a wide variety of startups. Like any good courtship, it gives two parties a chance to know one another better before signing on as lasting partners. And, as in any relationship, there are risks for things to go wrong.

Here’s how to make the sparks fly if you’re considering a freemium pricing strategy for your goods or services:

1. Make sure they get you

In the restaurant industry, foie gras and truffles are two of the most expensive luxury items that can go on a menu. For this reason, even the best kitchens tend to use them sparingly, in small amounts and at staggering prices. Famed chef of The French Laundry, Thomas Keller, went against this trend, giving his guests generous portions of these ingredients, so that they would “get it.”

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How To Avoid A Freemium Flop.

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