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How To Create An Effective Pricing Strategy That Doesn’t Kill Your Profits | Sales Benchmark Index

When it comes to boosting short-term sales, discounting works like magic. Reps love it; customers respond to it. Most of your deals depend on it.

As CFO, you know how deeply discounting is embedded in your sales culture. Reps don’t want to hold out for premium pricing and risk losing a sale. They’d rather close now and move on to the next transaction.

Here’s the unpleasant truth: Their short-term gain is your company’s long-term pain.
Rampant Discounting Has Toxic Effects

A lack of pricing discipline is a drag on your entire organization. Your financials, your market position, your growth strategy—nothing is immune.

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How To Create An Effective Pricing Strategy That Doesn’t Kill Your Profits.

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