OnDemand WTP Pricing Research

How To Price Your Vacation Rental: Pros and Cons of Common Strategies | evolve

What if your rates were actually costing you money and bookings?

A lot of vacation rental owners have pricing strategies that are outdated and ineffective, but they have no idea how much they’re losing as a result.

Some charge under the market average, happy to scoop up bookings and fill their calendar. Others charge way too much for their market, confident their steep rates are padding the bottom line while they’re actually losing valuable bookings all along.

Working with 10,000 properties, we’ve seen it all. We wanted to show the impact of common pricing strategies we encounter with owners, so we created calendars for a hypothetical ski market in Colorado in December to represent each one.

THE FLAT RATE
This strategy is exactly what it sounds like: One rate for the whole year. The price is consistent throughout high season, low season, and everything in between.

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How To Price Your Vacation Rental: Pros and Cons of Common Strategies.