OnDemand WTP Pricing Research

How to Use Customer Groups in Your Pricing Strategy | Mageworx

‘Price doesn’t matter!’ You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a sale. Despite all the behavioral economics studies & pricing psychology proving otherwise, this is just common sense.

Recent data by Radial proves that 60% of shoppers find purchasing items at the lowest possible price the most important thing when shopping online. Interesting that even introduction of an effective loyalty program is not perceived by certain age segments as important as low price. Let’s have an overview of the most popular eCommerce pricing strategies with a special emphasis on group-specific pricing and the opportunities it offers.

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How to Use Customer Groups in Your Pricing Strategy.

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