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How You Should Think About Your Higher Price | The Sales Blog

I never speak to companies that have the lowest price in their category. Instead, I spend time with companies—and people—who have a higher price than their competitor’s because they create greater value. Some of the people who work for these companies are totally confident in their price and the value they create. They lead with their higher price, and they have no fear. Others are afraid of their price, and try to keep from discussing it until they are deep into the process, hoping against hope that it doesn’t come up.

If your price is higher, you must be better. What do you do that makes you worth paying more to obtain?

Do you have the courage of your convictions when it comes to discussing your price? What belief or doubt are you transferring to your prospective clients?

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How You Should Think About Your Higher Price · The Sales Blog.

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