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How Your Sales Presentation is Stopping You From Selling at a Higher Price | The Sales Hunter

One of the reasons salespeople don’t get the price they want or are pushed to offer a discount to close a sale is due to their value proposition.

Too many salespeople use a single value proposition. They do so because they’ve had success with it and they’re comfortable with it.

In my mind, the reason you might be comfortable with what you’re using is the very reason why you’re not making as much profit as you might be able to make.

In an earlier blog post I listed the 3 main reasons customers buy.  Each reason is unique and because of this, each value proposition must be unique as well.

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How Your Sales Presentation is Stopping You From Selling at a Higher Price.

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