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H&R Block announces upfront, transparent prices for all tax prep | NASDAQ

KANSAS CITY, Mo., Oct. 29, 2018 (GLOBE NEWSWIRE) — H&R Block (NYSE:HRB) will offer upfront, transparent prices starting in January for in person and online tax preparation. This represents an important shift in the tax industry, and a significant improvement in the experience for consumers. H&R Block clients can know the price before tax preparation begins, with price transparency from start to finish. No surprises. No hidden fees.

Understand the three simple steps of knowing your upfront, transparent price when you file in person with H&R Block.

Across the assisted tax preparation category, pricing has traditionally been based on which of the hundreds of IRS tax forms or schedules needed to be completed or the amount of time required for tax preparation. Because the forms completed cannot be known until after the return was done, consumers have been in the dark on the price until the end. To provide upfront prices, H&R Block has mapped 4,000 potential tax forms, worksheets and calculations to approximately 25 items based on the consumer’s personal situation to determine the price.

“We have spent the last year evaluating all parts of our business, with a specific focus on consumers and their feedback,” said H&R Block president and CEO Jeff Jones. “Our work confirmed that taxes are already a source of anxiety for many consumers, and the tax industry has made it more stressful by not explaining the cost of the services until after the tax preparation was complete. H&R Block is proud to lead the industry by offering upfront, transparent prices, so consumers can avoid surprises and hidden fees.”

H&R Block lowers prices for assisted tax consumers

In addition to introducing upfront, transparent prices, H&R Block is lowering prices for millions of its assisted tax preparation clients.

“As part of our commitment to create a better experience for consumers, I’m delighted that we are able to offer lower assisted tax prep prices to improve the value proposition for consumers. The price drops will be reflected in H&R Block’s new upfront, transparent prices,” said Jones.

How H&R Block’s upfront, transparent prices work

Consumers seeking help in an H&R Block office have three simple steps to know the price before they begin. First, they can determine the base price that matches their personal situation, from one of five easy-to-understand categories:

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H&R Block announces upfront, transparent prices for all tax prep – NASDAQ.com.