Humm Kombucha CEO Talks Conventional Path to Mainstream Success [Video] | BevNET.com

Watch this video for Danek’s full presentation, which also includes a detailed look at Humm’s innovative sampling program and pricing strategy and an analysis of why DSD distribution was critical to the brand’s growth in mainstream retail channels. Danek also discussed Humm’s partnership with the NFL’s Seattle Seahawks and what’s next for the company following the completion of a 40,000 sq. ft. production facility and $8 million in new funding.

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