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IBM Announces New Pricing Model to Change Economics of Cloud Storage | IBM

LAS VEGAS – IBM InterConnect – 20 Mar 2017: IBM (NYSE: IBM) today unveiled new additions to the IBM Cloud Object Storage family. The company is offering clients new choices for archival data and a new pricing model to more easily apply intelligence to unpredictable data patterns using analytics and cognitive tools. IBM also announced an expanded partnership with NetApp that provides NetApp customers with more ways to take advantage of IBM Cloud.

Businesses typically have to manage across three types of data workloads: “hot” for data that’s frequently accessed and used; “cool” for data that’s infrequently accessed and used; and “cold” for archival data. Cold storage is often defined as cheaper, but slower; for example, if a business uses cold storage, it typically has to wait extended periods of time to access data, limiting the ability to rapidly use that data to derive insights. As a result, there is a tendency to store data in more expensive hot storage.

IBM’s new cloud storage service, IBM Cloud Object Storage Flex (Flex), uses a “pay as you use” model of storage tiers potentially lowering the price by 53 percent compared to AWS S3 IA1 and 75 percent compared to Azure GRS Cool Tier.2 Flex is a new cloud storage service offering simplified pricing for clients whose data usage patterns are difficult to predict. Flex enables clients to benefit from the cost savings of cold storage for rarely accessed data, while maintaining high accessibility to all data.

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IBM News room – 2017-03-20 IBM Announces New Pricing Model to Change Economics of Cloud Storage – United States.