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If You Think It’s Hard to Sell with a Higher Price, Try Selling a Low Price | The Sales Blog

You may believe that one of the primary challenges you have when selling is your higher price. Because you invariably get questions around your higher price, and because you are continually compared with your lower-priced competitors, it’s easy to conclude that your higher price makes selling more difficult.

This is categorically untrue. Your higher price makes it easier to sell, and a lower price makes it more difficult.

The fact that you have a low price in your category is an indication that what you sell is something worth less than its higher-priced competitors. If what you sell was better than your competitors, it would be worth paying more to obtain. The lower price is an indication of a lack of value.

If what you sold at a lower price would create greater outcomes, it would be worth paying more for. If what you sold eliminated risk and ensured those outcomes it would be worth paying more for. When it does neither, it isn’t easy to sell.

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If You Think It’s Hard to Sell with a Higher Price, Try Selling a Low Price · The Sales Blog.

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