OnDemand WTP Pricing Research

In-store pricing versus online: Getting the price right at the right time | BizReport

The ease, frequency and speed with which pricing and promotions can be updated in online stores means it is hard for physical stores to keep up, and that is affecting consumers’ buying behavior, according to new research from Displaydata.

Today’s shoppers want the best value possible for a product and they are prepared to take the time and make the effort necessary to do so. Such demand for value is changing shopping behavior and, as such, we see today such scenarios as webrooming and showrooming.

Almost three-quarters of U.S. shoppers (71%) webroom specifically to compare prices, according to Displaydata and 32% admit to showrooming to compare prices. Such behavior is causing headaches for physical stores that can not roll out changes to prices or promotions with the same speed as online stores.

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In-store pricing versus online: Getting the price right at the right time.

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