India fans may be staying away from first Test over ticket prices | The Guardian

“The benchmark will be what the attendance is like at Lord’s, Oval and Trent Bridge. But the pricing is a lot higher than previous Pakistan Test matches so there’s an element of cashing in, perhaps, on Asian communities’ passion for cricket.

“From what I understand the prices are almost double what they were for Pakistan Test matches in some cases. Out of the two communities, the Indian cricket community is a bit more affluent and maybe they were targeted.”

Starting the Test on a Wednesday instead of the traditional Thursday for the first Test may also have played a role in poor attendances, according to Riaz. “I think it would have been better to do it Thursday, Friday and Saturday, definitely to build some momentum. I think the marketing could have perhaps been better and there’s also the genuine question of whether Test cricket is relevant to the South Asian cricket community.

A spokesman for Edgbaston said: “I don’t think our tickets were unreasonably priced starting at £29 for adults and £16 for children, the most affordable of all the Test match grounds. We have even had to open an extra stand on Friday because we are sold out.”

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India fans may be staying away from first Test over ticket prices | Sport | The Guardian.