OnDemand WTP Pricing Research

Interview: The Case for Surge Pricing for Everything with Alex Shartsis, Co-founder & CEO @ PerfectPrice | DojoLIVE! by Nearsoft

Date: May 1, 2019

Time: 10:00 am central

Surge pricing may soon be something that we see for more than just an Uber ride, but what’s the real purpose of companies surging prices?

And is it always bad for the consumer?

About Alex Shartsis 

Alexander Shartsis is cofounder and CEO of Perfect Price, an artificial intelligence (AI) company empowering companies to make better decisions about pricing, profitability, and utilization. He is an entrepreneur and executive with background in business development, sales, product and engineering.

Previously, he was Head of Business Development and 5th employee at Drawbridge, brought on just after seed funding from Kleiner Perkins and Sequoia Capital. There he gre w the company from pre-product and pre-revenue to a $10mm run rate and a $100 million valuation series B in 13 months. He closed both the first 12 advertising clients (e.g., Disney) and first publisher deals including MoPub’s first RTB exchange partnership, and helped build a world class business team.

Prior to Drawbridge, Mr. Shartsis was Director of Business Development at TripIt, from its Series A through its $120 million acquisition by Concur (subsequently acquired by SAP). There he launched the advertising business, lead the public launch of TripIt’s API, sourced, led and closed major distribution deals with Fortune 100 companies including American Express and Expedia, and created and managed relationships with partners including Apple, Google, Microsoft, and LinkedIn.

He advises or invests in a very small number of startups through his network. He advised TubeMogul (NASDAQ:TUBE, acquired by Adobe) prior to its Series A, and played a critical role in eBay’s acquisition of another startup.

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