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iPhone 7 Plus price may make up for overall slump in demand | Pocketnow

As we crash upon Apple’s imminent earnings report for its 2016 holiday quarter, we’re going to see where bottle-necked demand and disappointingly long wait times for products to ship meet.

On the whole, investors are in good spirits about growth — Apple will have to beat 74.78 million unit sales in order to keep its record breaking ways. But with more price points for the iPhone than ever before between the iPhone SE and the iPhone 7 Plus, we’re wondering where the average dumbbell lays: will it rank above $75.9 billion in overall revenue?

Financial firm Cowen & Co. projects that of the 58.5 million estimated iPhone 7 sales Apple made, just over 40 percent or 24 million of them were of the Plus model. This comes the same year that the company decided to widen the price gap between the 4.7-inch and 5.5-inch sizes from $100 to $120 — and that’s at base levels.

Tim Arcuri of Cowen & Co. said that the base iPhone 7 hasn’t whetted consumer appetites for the best and brightest in mobile. The iPhone 7 Plus, though?

“They pulled that [price] lever like never before,” Arcuri said to The Wall Street Journal.

UBS is targeting average unit sales price to buck up a couple dollars from last quarter to $693. Its analytics point to sales in the critical Chinese market this holiday falling 10 percent from last holiday, though the iPhone 7 Plus made more than half of that sales pool, up 12 percentage points from last year. Number one for Apple, though, is the US — Creative Strategies thinks that the Plus proportion grew from 35 percent to 47 percent.

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iPhone 7 Plus price may make up for overall slump in demand | Pocketnow.