iPhone’s pricing strategy | Global Pricing Strategies


Tim Cook, as the current CEO of Apple, stated that apple never had an objective to sell a low-cost phone and the primary objective of Apple is to sell a great phone and provide a great experience. Apple’s skimming pricing strategy allowed apple to increase their profit as selling a high price. Although this skinny pricing strategy made apple sacrifice their sales for these low-budget customers, the large profit helped Apple to invest more into the new products.

The premium pricing strategy also helped Apple to build and maintain a  loyal customer group. These customers normally believe they pay a high price for Apple because they receive a exceptional product with the best quality.

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iPhone’s pricing strategy – Global Pricing Strategies.