Is Everyone on the Same Page about Pricing? | Bain & Company

There are many ways to set prices in B2B markets, but none will lead to profitable growth without strong communication and coordination across a company’s sales, product, pricing, finance and other departments. Too often, B2B companies rely on internal cost data to set prices, without seeking external information on the features or services customers value, or how competitor prices are moving. What’s more, senior executives may receive little information about pricing trends until it’s too late to take advantage of market shifts.

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Is Everyone on the Same Page about Pricing? – Bain & Company.