Is it OK to Publish Pricing on My Website? | Business 2 Community

Many B2B and B2C businesses face the same question: What will bring more sales, disclosing our prices or having prospects contact us?

The answer to this question varies. As consumers, we live in a world of instant gratification. We are accustomed to finding the information we need right away.

We rarely send emails. Instead, we look someplace else if we don’t find the information we need.

Worse, we grow suspicious when a company doesn’t disclose their pricing. We think, “Maybe they are so expensive that they need to sell me on it?”

Not to mention that we want to speed up the process. Who would like to be called by a sales team for wanting to buy a fridge?

Dan Meir, a creative designer and the founder of Hidden Depth, seems to have the answers to why companies publish their pricing guides.

”The success of online marketplaces like Amazon show the value in listing prices, but a higher end exotic car dealership may not show anything to encourage interested buyers into talking to the dealer directly. Consider your ultimate goal and audience, and the answer should become apparent.”

Your audience holds the key.

If you are a digital marketing company looking for a new CRM, you will most definitely need to have a talk with the sales team.

B2B clients are more informed when it comes to making purchases. They perform extensive research and they are prepared to negotiate. In big companies, there are people hired for the sole purpose of making informed purchases. When you are buying $1 million worth of office furniture, you need to do your homework first.

On the other hand, if your target audience doesn’t spend huge amounts of money on your products or services and what you offer doesn’t leave any space for customization, publishing your prices might be a good idea.

Let’s review the pros and cons of publishing your prices on your website and look at a few questions you should ask yourself before you take the big step.

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Is it OK to Publish Pricing on My Website?.