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Is My Price Too High or My Customers Too Cheap? | The Sales Hunter

This is a question I get asked a lot.

Recently, I was sitting in a room of salespeople discussing ways to grow the business, and one salesperson was adamant the easiest way to grow sales would be to cut prices.

The argument was based on how the prices he was being asked to sell at were at least 20% higher than competitors’ prices, and the only thing his customers were concerned with was a cheap price.

My response to him was with an example I like to use — pizza.

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Is My Price Too High or My Customers Too Cheap?

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