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It Would Cost Each User $232 A Year For An Ad-Free Internet, Study Finds | Fast Company

We all know that ads are the lifeblood of the Internet. Annoying? Sure. You’d be hard-pressed, though, to find anyone who didn’t understand that they were a necessary evil.

But what would happen if we were to somehow–miraculously?–dispense with all the ads? How much would you be willing to pay? One U.K. video ad platform called Ebuzzing conducted an interesting (if intentionally oversimplified) study calculating the average value of each user in a noble attempt to figure out how much it would cost to support an ad-free Internet.

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It Would Cost Each User $232 A Year For An Ad-Free Internet, Study Finds.

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