J.C. Penney’s (JCP) Awful Year Comes at the Hands of Brutal Discounting | TheStreet

the street

Ellison, whose company’s stock is lower over 57% year-to-date, was confident in stating that this year’s holiday season is shaping up favorably for the retailer while noting beauty, home refresh, omnichannel, pricing strategy, and women’s apparel are instrumental in generating positive same-store-sales.

Ellison also told the analysts that investors should primarily focus on the company’s appliance sales, Sephora jewelry and In Style sales, and sales improvement in the performance of women’s clothing.

A part of the stock’s fall in 2017 might be the fact that the year was perhaps the most promotional in the retailer’s history, according to Ellison. This is the result of increasing competition in the apparel space. J.C. Penney also expects impacts from both Hurricane Harvey and Irma to present negative consequences for the company as well.

Read complete article here:

J.C. Penney’s (JCP) Awful Year Comes at the Hands of Brutal Discounting – TheStreet.