J.Crew is falling apart, and right before New York Fashion Week | Fast Company

More turbulence is afoot at J.Crew. In April, Jenna Lyons, the brand’s longtime creative director, suddenly announced her departure from the company. Somsack Sikhounmuong, who had been designing for J.Crew since 2001, would replace her. But right at the start of New York Fashion Week, Sikhounmuong has announced that he is also leaving the company. Business of Fashion first reported the news.

Over the last few years, J.Crew has seen declining sales. There were many reasons for this, including a pricing strategy that made the clothes unaffordable to their core customers and a sense of fatigue around Lyons’s eclectic aesthetic. In June, CEO Mickey Drexler was replaced by James Brett, who formerly ran West Elm.

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J.Crew is falling apart, and right before New York Fashion Week.