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Jay Z-Beyonce Divorce Rumors Impact On Tour Ticket Prices? Not Much, It Turns Out | Forbes

So how has the attention affected secondary market ticket prices for them on the road? According to at least one source, not very much at all. Brett Goldberg, co-founder of TickPick, an upstart challenger to StubHub, says that for most events, ticket prices tend to peak shortly after the on-sale date. They then trend downward until roughly a month before the event, at which point they rise again as the day of reckoning approaches.

“Ticket prices for Jay-Z and Beyonce’s On the Run Tour followed this trajectory, with no conceivable correlation between divorce rumors and ticket prices,” says Goldberg. “With one exception.”

The only event that seemed to move the needle was when Jay Z and Beyoncé skipped the wedding of Kanye West and Kim Kardashian in June. According to Goldberg, “there was a notable bump of 25-50% in ticket prices during the time the couple was very famously vacationing in the Hamptons, and some thought, snubbing Kim and Kanye.”

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Jay Z-Beyonce Divorce Rumors Impact On Tour Ticket Prices? Not Much, It Turns Out.

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