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Just Say No To Verizon’s New Discriminatory Behavioral Advertising Program | Shear on Social Media Law & Tech

According to The Wall Street Journal, Verizon Communications has a new rewards program, Verizon Up, that provides credits that wireless subscribers can use for concert tickets, movie premieres and phone upgrades. While this may sound great at first glance its really a wolf in sheep’s clothing that consumers should avoid.

If you don’t want to be discriminated against by online retailers, insurance companies, advertisers, etc., I don’t recommend giving Verizon permission to collect and utilize your personal web browsing history, app usage and location data in exchange for a perceived current discount.

Why? Because you will be discriminated against and pay higher prices down the road for a small current discount. How can I make this claim? Easy. For years, it has been known that web sites and e-commerce companies change their prices based upon what they think a web user may be willing to pay for a product or service.

I am not talking about dynamic pricing which is suppose to be based upon supply and demand but plain old price discrimination based upon race, gender, religion, age, sexual orientation, etc. This CNN article from 2005 discusses this troubling digital issue and this Guardian article 11 years later provides an update on these discriminatory practices.

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Just Say No To Verizon’s New Discriminatory Behavioral Advertising Program – Shear on Social Media Law & Tech.