Manufacturing firms are battling to strike a balance between selling products at affordable prices and buying raw materials at low prices.
The growing number of firms manufacturing similar products has introduced cut-throat competition that calls for careful pricing and packaging to attract customers.
However, the presence of many firms has given suppliers of raw materials higher bargaining power, and many are determined to settle for nothing less than the best price in the market.
And as the cost of living continues to spiral and a rising population puts pressure on land, farmers are demanding more from their holdings.
Asmin Oparanya, a 46-year-old sugarcane farmer turned rice farmer, captures this attitude that is spreading rapidly.
Three years ago, she walked into her farm in Mumias, Kakamega County, and did something she never imagined she would do.
“I was tired, and it was long overdue,” Ms Oparanya said to explain why she uprooted her entire sugarcane plantation and got into rice farming.
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