Kroger using Google and Microsoft clouds to avoid paying Amazon | CNBC

For Kroger, that fear has become more obvious by the day. In August, Amazon bought Whole Foods for $13.7 billion and instantly cut prices at the upscale grocer. CNBC has also been reporting on Amazon’s potential efforts to crack the pharmacy market, another reason for Kroger to be concerned.

Kroger gets about 9 percent of sales from its more than 2,200 pharmacies.

Hjelm said the company started investing heavily with Microsoft Azure and the Google Cloud late last year. With Azure, the grocer is rolling out digital shelf technology to combine the use of sensors and smartphones to alert customers about relevant deals. For e-commerce, delivery and data-focused initiatives such as smart pricing, Kroger is turning to Google. The company also uses infrastructure technology from Pivotal.

Read complete article here:

Kroger using Google and Microsoft clouds to avoid paying Amazon.