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Kroger’s analytics and personalized pricing keep it a step ahead of its competitors | Food Dive

Coupled with price-cutting initiatives, Kroger’s focus on personalized pricing through e-coupons and mobile app offers — Best Customer Bonuses and Free Friday Downloads among others — helps keep it price-competitive against Walmart and a host of value retailers like dollar stores as well as Aldi and Lidl. The personalized deals also strongly resonate with shoppers and help the retailer not only retain its best shoppers, but keep them loyal and spending more in its stores.

From a competitive perspective, the increasingly personalized pricing scheme throws off the ability to comp-price when one can’t truly determine the ‘real’ price shoppers pay once digital coupons, loyalty rewards and other perks are taken into account. So Kroger’s ability to turn shopper analytics into actionable insights enables it to not only stay ahead of the pack, but actually gain ground on the competition.

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Kroger’s analytics and personalized pricing keep it a step ahead of its competitors | Food Dive.