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Lessons in Membership Pricing From Electric Vehicles | Associations Now

“Our chargers will be open access, with no membership needed. There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet.

The firm, which just announced pricing and released an official app this week, will charge $4 per month for membership, which will provide additional discounts to consumers on top of the current fee—$1 per session and a per-minute rate that tops out at 99 cents for fast chargers and 25 cents for slow chargers. On its website, the company says the membership plan will save consumers about 20 percent per minute and will be particularly effective for frequent chargers.

“We prioritize customer satisfaction and are constantly innovating to enhance the EV charging experience,” Electrify America President and CEO Giovanni Palazzo told InsideEVs. “With new membership plans, reduced pricing, and a mobile app that makes charging with us easier than ever, we are confident that a growing number of consumers will consider making their next vehicle purchase an EV.”

If your association is facing competition of this nature, it’s often useful to consider a pricing strategy that zags when your competitors zig.

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Lessons in Membership Pricing From Electric Vehicles: Associations Now.

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