OnDemand WTP Pricing Research

LG’s smartphone pricing strategy in the US is insane | AndroidPIT

With the LG V30, V30S ThinQ and G7 ThinQ, the lines between pricing, features and specs are beginning to blur. The AI Cam features of the new V30S ThinQ, which can recognize objects and optimize for different scenes, have already begun rolling out to the older V30 phones. That makes an increase in RAM (from 4 to 6 GB) the only big difference between the old V30 and new V30S ThinQ devices.

The price also doesn’t differ much. Last year’s LG V30+ with 128 GB of storage sells for $912. B&H now has a listing for the unlocked, North American variant of the LG V30S ThinQ with 128 GB of internal storage, and it costs $929.99 to preorder. It’s basically just $17 more than the V30 for an extra 2 GB of RAM. For the 256 GB version, the price is still unknown, but you can naturally expect it to be even higher. The same goes for the LG G7 ThinQ. So, that’s all three recent LG devices with similar features, specs and prices.

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LG’s smartphone pricing strategy in the US is insane – AndroidPIT.