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Macy’s (M) Q3 Earnings: Omnichannel Efforts to Play Key Role | Nasdaq

Macy’s sustained focus on price optimization, inventory management, merchandise planning and private label offering are the primary catalysts aiding the company’s performance. In an attempt to increase sales, profitability and cash flows, the company has been taking steps such as integration of operations, developing omni-channel capabilities and online order fulfillment centers.

Management has undertaken initiatives – Macy’s Backstage off-price business, the launch of Star Rewards program, Growth50 stores, and expansion of Bluemercury – to keep itself on growth trajectory. The company’s “Buy Online Pickup in Store” and “Buy Online Ship to Store” initiatives are gaining traction.

Macy’s acquired STORY, a concept store, to enhance the in-store customer experience. The company has added a new feature to its mobile app called Mobile Checkout, which enables customers to scan bar codes of items and pay via smartphones. The company has taken a minority stake in b8ta, a technology retailer that allow customers to try, buy and learn about new tech products. The investment is seen as part to enhance customer shopping experience at its The Market @ Macy’s, a store-within-a-store retail concept.

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Macy’s (M) Q3 Earnings: Omnichannel Efforts to Play Key Role – Nasdaq.com.

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