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Macy’s (M) Sharpens Edge, to Roll Out Mobile Checkout Option | Nasdaq.com

Additionally, Macy’s is in the process of launching an advanced reality shopping experience to sell furniture. Through this platform customers are likely to virtually place the furniture in their room to see how it fits before the purchase. Macy’s CEO Jeff Gennette stated that “Like a lot of brands, we’ve experimented with VR in a number of areas and we’re excited to have found a practical application that has proven to drive sales.”

Other Strategic Initiatives

We believe Macy’s sustained focus on price optimization, inventory management, merchandise planning and private label offering are the primary catalysts, facilitating in meeting customer-oriented demand and improving in-store shopping experience. In fact, in an attempt to increase sales, profitability and cash flows, the company has been taking steps such as integration of operations as well as developing e-commerce business and online order fulfillment centers.

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Macy’s (M) Sharpens Edge, to Roll Out Mobile Checkout Option – Nasdaq.com.

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