OnDemand WTP Pricing Research

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time

Over the past 12 months we’ve seen huge adjustments to Marriott’s loyalty program:

  • This started last summer, when benefits were aligned across Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest, last summer
  • Then this winter Marriott Bonvoy was announced as the name of Marriott’s new combined loyalty program
  • Then this spring we saw the introduction of Category 8 award pricing, meaning that free night awards could cost as much as 85,000 points per night

Well, now the next big change to Marriott Bonvoy has been announced. We’ve known this is coming, but we now know exactly when, and there are some other changes that go along with it.

Read complete article here:

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time.

Post a Comment

WP-SpamFree by Pole Position Marketing