Massive storage, big screen, sleek design and more: Apple’s new range of iPhones for every user | The Economic Times

In past years, when Apple Inc. didn’t have a new iPhone design, it still had a breakthrough new feature: video recording in 2009, the Siri digital assistant in 2011, a fingerprint scanner in 2013, and 3D Touch in 2015.

This year, Apple’s secret weapon isn’t a particular feature, but a clever pricing strategy and myriad options for storage, colors, and screen sizes. While no one swooned over product advancements, the moves unveiled on Wednesday will likely pay off financially, highlighting the company’s entrenched status as the top provider of consumer technology in the western world.

“While the Apple event went largely as expected, the new iPhone lineup should provide upside” for unit sales and average selling prices, Gene Munster, a longtime Apple analyst, said. The company showed “mastery of pricing tiers, which will extract more revenue per customer,” he added.

Also read: Apple Watch Series 4: ECG-enabled device that can detect users’ fall; 18-hr battery life; priced at $399 onwards

The Cupertino, California-based technology giant took the wraps off the iPhone Xs, iPhone Xs Max, and iPhone Xr, three new models based on the iPhone X design and feature set from last year.

The iPhone Xs adds a faster processor and improved camera functionality, while the iPhone Xs Max has a much bigger screen. The Xr version brings iPhone X features like the edge-to-edge screen and Face ID to more people with its $750 price, $250 less than last year’s flagship.

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Massive storage, big screen, sleek design and more: Apple’s new range of iPhones for every user – The Economic Times.