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Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

The Masters Tournament is one of the most prestigious events in sports Opens a New Window. , but fans who paid top dollar for entry badges can look forward to dirt-cheap prices at Augusta National Golf Club’s famous concessions stands Opens a New Window. .

The Masters menu features traditional items such as pimento cheese sandwiches, Georgia pecan caramel popcorn and bottled water, ranging in price from a high of $5 to a low of just $1. In fact, fans could buy one of every item on the menu for less than $60. By comparison, NFL fans pay an average of $8.17 per beer and $5.23 per hot dog at regular-season games, according to a 2018 study by Team Marketing Report.

With four-day Masters entry badges listed at nearly $8,000 on StubHub as of Wednesday, the event’s low prices may appear to clash with Augusta National’s venerable status. However, affordable food and beverages provide just another reason for fans to keep coming back to the event year after year, according to Steve Salaga, a sports economist and assistant professor of sport management and policy at the University of Georgia.

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Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business.